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Snapchat: Next Hottest Influencer Platform?
Believe it or not, you do not have to be a 14-year old, bubble gum popping cheerleader to be on Snapchat. Not by any stretch. In fact, Snapchat is climbing in the ranks as the 3rd most popular app...
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3 Reasons Influencer Marketer is the Hottest New ‘Career’
You’re onto the trend of influencer marketing; brand marketing from the inside-out. The key factor in any influencer marketing campaign is, as one might expect, the influencer themselves. You are not...
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Power Moves This Week In Influencer Marketing
Social Media Matchmaking Gone are the days of large billboard campaigns across highways or massive spends on TV ads. Okay, well maybe not quite yet, but rather than brands leading marketing trends,...
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InstaSuccess: Why Instagram is for Everyone
So you thought Instagram was for everyone else. You are not alone. Instagram is known as a visual platform for the vast majority of people. This social media house is touted to bring businesses...
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SorryNotSorry: Reputation & Influencer Marketing
The age-old adage, “All publicity is good publicity,” is alive and well. Even if you or your brand receive negative PR that seems to tarnish your reputation, there is a high likelihood that you are...
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Social Media: Beyond Brands to White House Selfies
It should come as no surprise that only days after the Supreme Court legalized same sex marriage, the White House continued to loosen the reigns. A true sign that social media has infiltrated every...
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The A, B, C’s of Influencer Marketing
Social media marketing is at the top of every business’s “Marketing Musts” list. For businesses who keep up with the times, and the latest report states that over 80%* fall into this category, plain...
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2015: Year of The Influencer
In recent weeks the 2nd annual study on the State of Influencer Engagement was released. The fact alone that more than 600 marketing and communications professionals in over 32 countries and 30...
View ArticleReputation, Reputation, Reputation: Avoiding Influencer Mishaps
We’ve all heard that success in business and life often depends on location, location, location. When it comes to digital marketing and social media, success is heavily dependent on reputation,...
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Influencer Marketing: The New Black
Everyone loves being a part of the “Next Big Thing”. Whether it’s the newest, sleekest iPhone to replace the new one you purchased only 10 months back, “going green”, or bulletproof coffee, we can’t...
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Periscope 101: Basic Tips ‘n’ Tricks
If you are keeping up with digital media trends, you have heard the latest: live video streaming. The two platforms offering live video stream capabilities, Periscope and Meerkat, both offering some...
View ArticleInfluencer Marketing: A Growth Hacker’s Dream
From society hacking to body hacking to biohacking to growth hacking, “hacking” old methods to refurbish and reinvent new, creative solutions, is all the rage. Growth hacking is traditional marketing...
View ArticleHoliday Marketing Stats to Drive Your Holiday Marketing Strategy
Considering the billions of dollars currently being spent in celebration of family and the holidays, now is the very moment to ramp up your Holiday Marketing Strategy – to the max. If you haven’t...
View ArticleTips to Grow Your Social Influence in 2016
At the end of 2015 we covered some basic ways you can grow your influence. The tips were not rocket science, and more like intuitive “influencer ways of life”. As an influencer you understand that in...
View Article3 Insider Tips to Grow Your Social Influence (That You Haven’t Thought of Yet)
If you are working on building your social influence, you may think you have tried everything under the sun to build your personal brand and following. You have probably tried a lot of things, but...
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Interview with Celebrity Influencer, Jamie Otis: How Social Media Changed Her...
The American reality TV lineup changes as fast as celebrities on top in the influencer marketing industry shift place. Over a decade ago, hopeless romantics tuned in to watch as one man chose the woman...
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